I see photographers ask “Do I really need a blog to be successful? I don’t have an idea of what I would write about and I’m not that great at writing.” My answer is yes. Yes, you need a blog. There are a few reasons why I think you should have a blog and even one that might make you skip it altogether.
1) S.E.O!!!!! Wanna show up in Google when potential clients are looking for a photographer? Best get to blogging! Each time you create a post you are updating your SEO and boosting your way through the Google ranks. That is wonderful for your business!!
2) But I use Facebook/Twitter/Instagram/Pinterest. Isn’t that enough?! Those are all great outlets, but what if a potential client doesn’t do social media, but instead will read a blog? Not all clients use social media platforms the same. I think to be successful you have to be in places where your clients are.
3) I’m a horrible writer! Well, so am I. Have you read my blog?! It’s a Grammar Nazi’s DREAM!!!!! If you could print my posts and turn it in to be graded, I guarantee you would see red all over. I think it is okay if you aren’t the best writer out there. No one is looking for perfection. If it bothers you that badly you could hire someone to edit your blogs or even write your blogs for you. Be sure if you let someone write the blogs for you, that you can put your own twist on it or it will seem inconsistent with your branding. Clients want to trust you and branding inconsistencies do not create trust.
4) I have no idea what to write about. Welcome to the Writer’s Block Club! It can be easy to feel uninspired. However, keep reading and I’ll give you a couple of tips on how to keep your brain in writing mode. And if you never get writer’s block, then don’t talk to me. Just don’t. Lucky dog.
5) Who would read my blog? You never know who may come across your blog. And there may be days when you only have a handful of people visit (I’ve been there) and there may be days when you have thousands of people stop by (I’ve been there, too). The thing of it is you have to be consistent. It might just be your momma reading for a while. Or maybe a client might stalk your posts and tell friends and then their friends start stalking your posts. You just never know. It doesn’t happen overnight but if you work hard enough you could get quite a following!
Here are a few tips that I have picked up over the years that have helped my blogging!
1) It’s okay to be personal. Why? It makes you relatable. If clients cannot relate to you, then they are never going to feel comfortable using you as a photographer.
2) Post consistently. Posting every couple of months makes you look lazy. If nothing else, post something at least once a week. It doesn’t have to be a 5,000 word essay. It could just be a thought or an image. The best bet would be the thought and the image together.
3) Create a blogging schedule. Write out how many days a week you would like to blog and then come up with 10-15 topics that you could easily write something about. You could pre write those posts, or you could be like me and fly by the seat of your pants.. I blog every weekday morning. Sometimes I know what I’m going to say. Sometimes I don’t. I feel like that shows a piece of me. It’s me and not a scripted version of me.
4) Be consistent!!!! Oh wait, did I say that already? Sorry, it’s just that important.
5) If you absolutely do not like blogging, but you have a blog, and your last post is older than a month, etc…. Then I suggest taking your blog down. Why?? Because clients may perceive you as lazy or not busy and will move on quietly to the next photographer who does post consistently. It’s true. I get bored waiting for the next blog to come out if it has been a few weeks since the last one. Then I <gasp!> forget about you. Sad day.
I hope this helps your blogging woe’s. It really isn’t hard and doesn’t require a HUGE amount of time. Mostly just heart… and spell check. Gotta love spell check.
And true to form, no blog should be without a cute picture. This one will do just nicely!